How to Become an Expert in Your Field (and Share Your Expertise With Others)

Are you wondering how to become an expert in your field? We get this question a lot from coaches, authors, and consultants who want to create and launch a profitable online course, coaching program, or other online product.

There are two simple things you can easily do to become an expert in your field: be a source of information and share abundantly.

1. How to Become an Expert in Your Field: Read

Self-development expert Brian Tracy tells us, “If you read only one book per month, that will put you into the top 1 percent of income earners in our society.” That would equate to only 10 minutes per day!

Now, imagine if you read one hour a day.

If you read one hour a day in your chosen field, that translates into more than one book a week, which translates into about 75 books per year. Do that for 5 years and you have read 375 books. You will quickly become an expert in your field.

Our founder, Jeanine, read at least one book a week for close to 20 years in the fields that interested her: marketing, sales, human performance, health, the brain, and how we learn. There were thousands of books everywhere in her office and home.

There is so much great information out there and the people who do the work of sifting through it will be seen as the experts.

Be the expert who brings information together and makes it simple to grasp, and you will be in the top 1% of experts in your field.

Dedicate 30 minutes a day to reading and you will have more information to offer than 99% of the experts out there. Imagine the depth you could bring to helping your people!

What is the biggest question your ideal clients are searching to answer? Get online and search for books that relate to answering that question. Be the source of information for your audience.

2. How to Become an Expert in Your Field: Share

There has never been a better time to share your expertise. DIY marketing tools and free and paid social media make it incredibly easy to find and serve your ideal clients.

Here’s the thing: you have to show up and give before you show up and ask.

Build trust in your expertise by sharing what you know. As you create and launch an online course, get focused on contributing content in that channel. The key is to focus on answering the questions your ideal clients are asking. Dedicate at least 15 minutes a day to commenting online, creating tools that solve problems, and sharing what you know.

In 60 minutes a day, you can quickly become recognized as a rock star in your field.

Take Action to Become an Expert in Your Field:

  1. Make a list of the types of questions your clients are looking to answer. Think about the questions that make them search for support (like tools, online courses, or coaching). For example, if you are a health coach, maybe your clients are asking about a popular eating approach. If you are a business coach, perhaps your clients are asking about productivity tips. If you’re not sure what your clients are asking about,
  2. Search for books related to these topics. Buy one and read it. Repeat.
  3. Find and join online groups related to your area of expertise. Tip: Type in your area of expertise plus “online groups” into search engines and see the top places people hang out in your field.

What is the first thing you will do from this list?

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