Launching Your Online Course

What to Do When Your Course Doesn’t Sell (A Practical Playbook)  

You launched your course. You showed up consistently. You promoted it to your email list and social media. And…crickets. We’ve all been there. It’s easy to think that a failed launch means your course idea is bad, your audience doesn’t want what you’re offering, or you’re just not cut out for this. But here’s the truth: most successful course creators didn’t nail it on their first launch. The difference is what they did next. Most advice will tell you to create more content, run more ads, or hustle harder. But the real issue is usually much simpler, and more fixable. In this post, we’ll walk you through 3 practical steps to diagnose what’s not working and make targeted fixes. No …

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The Course Creator’s Guide to Content Protection: What You Actually Need to Know

You’ve poured your expertise into creating a transformational online course. The content is polished, the videos are professional, and you’re ready to launch. But have you thought about how to protect your online course content? Let’s start with some good news: Content theft isn’t as common as you might think. Most course creators, especially those just starting out, will never face serious issues. Your energy is usually better spent creating amazing content and serving your students than worrying about protection. That said, it’s smart to put some basic safeguards in place. Think of it like insurance for your intellectual property. In this post, we’ll walk you through six practical steps to protect your online course content without making access complicated …

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8 No-Cost Ways to Promote Your Course Before You Launch

We all know that you can promote your online course leveraging the power of paid ads on Facebook or Instagram to quickly get the word out. In this post, let’s talk about eight no-cost ways that you can promote your online course before you launch. 8 No-Cost Ways to Promote Your Course Before You Launch 1) Promote your online course with a special offer that leads to your course content.  You can create a free lead magnet that relates to the content you will be sharing in your online course. Great news – you can use the content you are already creating for your course. For example, one of our Create 6-Figure Courses members pulled a free planning calendar from …

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How to Choose the Best Webinar Platform to Sell Your Online Course (in Just 2 Minutes)

Webinars are THE perfect way to find your ideal people online. Due to their unique ability to create an experience of you teaching while promoting your product at the same time, they are the highest converting lead magnet available. When you first set out to craft your webinar, there are tons of questions that come up: And the big one: Which webinar platform should I use? In the free download below, we will walk through a couple of questions that will help you choose your webinar platform in just two minutes, so you can spend your time focusing on what really matters: the deeper strategy and beliefs that will help move your people into action.

5 Sales Page Mistakes You Might Be Making – and How to Fix Them Fast

Are you struggling to effectively market your online course? Do you feel you’re not reaching as many potential customers as you could be, or the leads who do land on your sales page just aren’t “getting” what you are offering? If so, it’s possible that your sales page is not optimized to its full potential. In this post, we’ll explore five common sales page mistakes and provide practical, actionable suggestions to help you unlock the full potential of your online course so you can increase sales and help more people. Pull up your sales page, get a cup of coffee (or my current favorite, matcha), and let’s dive in! Mistake #1: You’re treating your sales page like an e-commerce website. …

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Do I Need a Website to Launch My Online Course

Do I Need a Website to Sell an Online Course?

We’ve all been there. You’re super excited to check out this new product online. You pop open the product website, poke around a bit, and next thing you know you’re on Instagram watching a video of J Lo dancing with Jimmy Fallon. It happens to all of us — falling into that big ol’ black hole of distraction.  So why are we surprised when it happens to our potential customers? It’s a lot of effort to get up and get their credit card out of their wallets, and when we’re competing with J Lo, she’ll always win. 😉 When you’re marketing your online course, it’s crucial that you’re strategic about where you send your potential customers to learn more about your …

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7 Strategies for Preventing and Handling Online Course Refund Requests

When you’re first starting out and gearing up to publish your course, one of the last things you may be thinking of is the idea of one of your students requesting a refund… It’s a scary thought at first, but it’s an inevitable part of running an online business (or any business in general). Whether it’s a customer who had a technical issue or simply changed their mind, you need to be prepared to handle online course refund requests in a way that will satisfy your customer and protect your business. After managing our own online courses for over 15 years and helping our clients launch their courses, we have developed systems and processes that work extremely well for handling …

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$0 Budget for Advertising: How to Market Your Online Course Without Paid Ads

We see it often… Course creators get their courses to the finish line, then the marketing uncertainty sets in… “How do I find the right people?”“Which approach would resonate best with my audience?”“How do I know what to say in my landing page, emails, and webinars?” With so many strategies out there, it’s hard to tell what will produce the best results! What we do know as universal marketing truth, is that a deep connection with your ideal audience is essential. When you have the right messaging in place, it’s much easier for your audience to experience an a-ha moment around what you have to offer. The problem is… how do you know what the right messaging is when you’re …

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