Design

How to Create Engaging Slides… When You Aren’t a Designer

You’ve just finished outlining your online course content. You know your material inside and out. But now you’re staring at a blank PowerPoint slide, wondering how to make your expertise look as professional as it sounds. Sound familiar? Here’s what usually happens next: You either spend hours wrestling with design software (and still end up with slides that look amateur), or you convince yourself that “simple text slides are fine” while knowing your students deserve better. But what if you could create slides that actually enhance your teaching without hiring a designer or becoming one yourself? In this post, we’ll show you exactly how to design engaging slides for your online course videos – even if your current design skills …

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5 Sales Page Mistakes You Might Be Making – and How to Fix Them Fast

Are you struggling to effectively market your online course? Do you feel you’re not reaching as many potential customers as you could be, or the leads who do land on your sales page just aren’t “getting” what you are offering? If so, it’s possible that your sales page is not optimized to its full potential. In this post, we’ll explore five common sales page mistakes and provide practical, actionable suggestions to help you unlock the full potential of your online course so you can increase sales and help more people. Pull up your sales page, get a cup of coffee (or my current favorite, matcha), and let’s dive in! Mistake #1: You’re treating your sales page like an e-commerce website. …

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How to Create Mockup Images for Your Online Course Sales Page That Increase Conversion

Have you ever wondered how experts include beautiful 3D images of their tools in their course sales pages? This used to only be possible if you hired a professional designer to create your mockups in Photoshop. Fortunately, there are now tools available for anyone to use to create stunning mockup images. In this post, we’ll walk through how you can easily create mockup images for your online course sales page, including tips and tricks we’ve learned from creating thousands of mockups for our own courses and for our clients. Step 1: Make a List of the Assets You’ll Need to Create Mockup Images for Your Online Course’s Sales Page Ideally, you will have finished your online course tools before you …

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How to Play Big (Even When You’re Small)

If you’re just starting your business (or have been in business for a while as a ‘solopreneur’), it’s easy to think you’re at a disadvantage compared to bigger brands with large followings on social media, or the mega-mogul leaning against their newest red Ferrari celebrating the success of their recent launch. The truth is, you can play big — even when you are small. You have the freedom to be creative, to experiment, and to make your own rules. And, being a small business or solopreneur can actually be an advantage because you can focus on things that bigger brands aren’t able to. In this post, we’ll explore how you can use your size as an advantage to build stronger …

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