Selling to Corporate

How to Adapt Your Course to Sell to Corporate

You built your online course for individuals. One person finds it, buys it, works through it on their own time, and gets a result. That’s who you designed it for, and it works. Then a company comes knocking. Maybe an HR director found you on LinkedIn and asked if you could train a team of 30. Maybe you’ve learned that corporate is where the bigger deals are, and you want to go after it on purpose. Either way, you’re now looking at your course and wondering what has to change. Here’s where a lot of experts get stuck. They land in one of two camps. The first assumes they can hand the company the exact same course they sell to …

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How to Sell Your Online Course to Corporate Clients

You’ve probably heard the stat: companies spend billions every year on outside training, coaching, and consulting. And if you’ve been selling your expertise to individuals, it’s natural to wonder whether corporate clients could be a fit. The opportunity is real. A single corporate client can buy 50 or 100 seats in your course, put a dozen leaders through your coaching program, or bring an entire department to your workshop. One deal can equal months of individual sales. But here’s where most experts get stuck: they approach corporate buyers the same way they’d approach an individual customer. They lead with their credentials, send over a pitch deck, and hope the company sees the value. It doesn’t work that way. The buying …

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Selling to Corporate: Connect What You Do to What Companies Buy

You might think that selling to corporate clients is a tough nut to crack. Not true, if you understand one critical rule: companies are all about the bottom line. If you want to get their attention, you need to speak their language. And what’s their language, you ask? Profit! If you can show small, medium, and large businesses how your online offers, coaching, or consulting can help increase sales or reduce costs, you’ll have them eating out of the palm of your hand. So let’s get to work and figure out how you can help corporations with your expertise. In this post, we’ll walk through 4 different ways you can connect what you do to what small, medium, and large …

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Why You Should Never Email a Proposal to a Client (and What to Do Instead)

A client emails you and says “Send me a proposal on X, please.” Before you do the happy dance, there are some things you need to think about to create a winning proposal. Creating proposals can be hard work. You sit down to create the proposal and you begin to wonder… You find yourself exhausted and second-guessing the value you can bring to the table for your client. But, you persevere and hit “send” anyway. Then, you check your inbox. Nope, no response. The follow-up progress begins… You send one email. And then another. And another. You begin to wonder how many emails you can send before you are officially labeled as a stalker. Sometimes you get a response, and …

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Mistakes When Selling to Corporate Clients

4 Mistakes to Avoid When Packaging Your Offer to Corporate

It doesn’t matter if you are an expert in sales, business development, wellness, or process improvement. Regardless if you’re in the “corporate space” or not, companies big and small are investing with experts like you. This year alone, companies are expanding their training programs to include topics such as: As a result of COVID-19, 85% of companies said they plan to develop new programs. LinkedIn found that there was a 159% increase in CEOs promoting learning and development during the pandemic, and employees were spending 130% more time learning in the early months of COVID-19. Even more encouraging, 56% of all corporate training is delivered by outside vendors like you. Bottom line: there is a big opportunity to package and …

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