Teaching

Stop Teaching Like a Teacher: How to Design Online Courses That Adults Actually Complete

Every course creation expert tells you to “just share what you know” and “teach the way you naturally teach.” So you do. You build your modules in a logical order, you create quizzes to check understanding, you lock each module until students complete the previous one. You’re being thorough. You’re being responsible. But here’s what’s actually happening: you’re recreating the school model you experienced growing up, and it’s killing your course completion rates. We’ve all been there. We spent decades in classrooms where teachers controlled the pace, required prerequisites, and graded our homework and exams before we could move forward. That experience shaped how we think learning “should” work. It’s unconscious. You’re not trying to be controlling. You genuinely believe …

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How to Record Online Course Videos: From Setup to Final Edit

You’re staring at your computer screen, cursor blinking in your course platform. The content is ready. The worksheets are designed. Everything is perfect except for one thing…you still need to record the actual online course videos. If you’ve been putting off this step because you’re not a ‘video person,’ you’re not alone. We’ve worked with hundreds of course creators who felt the exact same way. Here’s the truth: you don’t need expensive equipment or a film degree to record course videos that look and sound professional. Some of the most successful courses we’ve seen use simple screen recordings created with basic tools and a bit of know-how. In this guide, we’ll walk you through exactly how to record course videos …

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Transform Your Book into a Thriving Online Course: A Strategic Guide for Authors

Wondering how do you turn your book into an online course? Or, maybe you’re thinking about writing a book that leads into your online course? Your book could be the foundation of a thriving online course business. But here’s the catch – simply recording yourself reading your book won’t create the transformational experience your readers are looking for. A book can be more than just a revenue stream – it can be the gateway to deeper engagement with your audience and significantly higher income through strategic course offerings. Nancy is a student of ours who first launched a successful online course with us in our Create 6-Figure Courses program. She then made her dream of launching a bestselling book a …

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Beyond Teaching: How to Build Lasting Authority Through Your Online Course

Understanding Thought Leadership and Authority Creating an online course isn’t just about sharing information—it’s one of the most powerful ways to position yourself as a thought leader in your industry. Yet many course creators miss this opportunity, focusing solely on content delivery while overlooking the authority-building potential of their course. Think about it: When you create a course, you’re not just teaching—you’re demonstrating deep expertise, systematic thinking, and the ability to transform complex ideas into actionable insights. That’s exactly what thought leadership is about. What Really Makes a Thought Leader? Forget the common misconception that thought leadership is about having the most followers or the loudest voice in the room. True thought leadership emerges from three key elements: Your online …

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How to Build a Signature Method for Your Online Course

Here’s a startling truth about online courses: Having a signature method can actually harm your students’ learning – if you build it the wrong way. While frameworks and catchy acronyms might make for great marketing, the most successful course creators know that effective teaching often means challenging the ‘neat and tidy’ approach to complex topics. This guide will show you how to create a signature method that prioritizes real learning while still being marketable. A signature method (also called a signature framework or system) is your unique, step-by-step approach to solving a specific problem for your students. It’s the structured process you use to guide them from their current situation to their desired outcome. Think of it like a recipe …

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How to Know if Your Online Course is Successful (and What to Do if It’s Not)

As a coach, consultant, expert, or author, creating an online course is a powerful way to share your knowledge and expertise with a wider audience. But once your course is launched, how do you know if it’s actually successful? And if it’s not meeting your expectations, what can you do to improve it? In this post, we’ll explore how to analyze your course’s performance, identify areas for improvement, and make strategic changes to boost student engagement and success. Defining Success: What Metrics Matter Most? Before diving into your analysis, it’s crucial to define what success looks like for your online course. Here are some of the items to consider: Of course, business metrics like revenue and profit matter too. In …

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favorite books for online course creators

6 of Our Favorite Books for Course Creators

We’re big readers over here, so we’ve curated a list of six books we consider essential reading for online course creators and entrepreneurs. From mastering the art of selling to crafting irresistible content, they’re packed with insights to help you create courses that truly resonate with your audience. Let’s dive in! To Sell is Human, The Surprising Truth About Moving Others by Daniel Pink One idea from the book that you can apply immediately: Ask the 5 “Whys.” To sell, you need to solve a problem. When you want to figure out what kind of problem someone has, ask a “Why?” question. Then, in response to the answer, ask again. Repeat 5 times and you will get much closer to …

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How to Become the Go-To Expert in Your Field (and Share Your Expertise With Others)

Are you wondering how to become an expert in your field? We get this question a lot from coaches, authors, and consultants who want to create and launch a profitable online course, coaching program, or other online product. There are two simple things you can easily do to become an expert in your field: be a source of information and share abundantly. 1. How to Become an Expert in Your Field: Read Self-development expert Brian Tracy tells us, “If you read only one book per month, that will put you into the top 1 percent of income earners in our society.” That would equate to only 10 minutes per day! Now, imagine if you read one hour a day. If …

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Online Course Video Length

Online Course Videos: 4 Critical Guidelines for Length and Engagement

One of the questions we receive often from online course creators is: “how long should my online course videos be?” As an expert, it is tempting to pack your videos full of everything you know. After all, you want your customers to get tons of value from your course! The truth is, the length of your online course videos can have a big impact on the results your students achieve. It can also massively impact completion rates for your program. By following a few guidelines, you can set your students up to cross the “online course is complete” finish line easily, priming them for what’s next – a long-term relationship with you. In this article, we’ll explore how to create …

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Are Online Courses Over or a Thing of the Past?

So…let’s take a minute to address the elephant in the room; the question everyone is thinking… IS IT TOO LATE TO CREATE MY ONLINE COURSE? The peak-pandemic panic has subsided a bit, and things are opening up safely. Does this mean I missed my chance at creating more leverage in my business through an online course?