Marketing Your Online Course

What to Do When Your Course Doesn’t Sell (A Practical Playbook)  

You launched your course. You showed up consistently. You promoted it to your email list and social media. And…crickets. We’ve all been there. It’s easy to think that a failed launch means your course idea is bad, your audience doesn’t want what you’re offering, or you’re just not cut out for this. But here’s the truth: most successful course creators didn’t nail it on their first launch. The difference is what they did next. Most advice will tell you to create more content, run more ads, or hustle harder. But the real issue is usually much simpler, and more fixable. In this post, we’ll walk you through 3 practical steps to diagnose what’s not working and make targeted fixes. No …

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How to Market an Online Course: 30 Ideas to Grow Your Audience and Email List

You’ve built a course you’re proud of. Now you’re staring at the “marketing” part of your to-do list, wondering where to even start. Especially when you don’t have a big team or a massive following. If you’ve been Googling “how to market an online course,” you’ve probably noticed that most advice assumes you have endless time to create content. You don’t. So instead of giving you a strategy that requires posting daily across five platforms, this post focuses on ideas you can pick from based on what fits your energy and schedule right now. Here’s the good news: With the right promotion strategies, you can not only reach your ideal audience but also build lasting engagement that turns leads into …

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8 No-Cost Ways to Promote Your Course Before You Launch

We all know that you can promote your online course leveraging the power of paid ads on Facebook or Instagram to quickly get the word out. In this post, let’s talk about eight no-cost ways that you can promote your online course before you launch. 8 No-Cost Ways to Promote Your Course Before You Launch 1) Promote your online course with a special offer that leads to your course content.  You can create a free lead magnet that relates to the content you will be sharing in your online course. Great news – you can use the content you are already creating for your course. For example, one of our Create 6-Figure Courses members pulled a free planning calendar from …

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Beyond Teaching: How to Build Lasting Authority Through Your Online Course

Understanding Thought Leadership and Authority Creating an online course isn’t just about sharing information—it’s one of the most powerful ways to position yourself as a thought leader in your industry. Yet many course creators miss this opportunity, focusing solely on content delivery while overlooking the authority-building potential of their course. Think about it: When you create a course, you’re not just teaching—you’re demonstrating deep expertise, systematic thinking, and the ability to transform complex ideas into actionable insights. That’s exactly what thought leadership is about. What Really Makes a Thought Leader? Forget the common misconception that thought leadership is about having the most followers or the loudest voice in the room. True thought leadership emerges from three key elements: Your online …

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Why People Don’t Buy Your Online Course (And What to Do About It)

Every course creator’s nightmare: you’ve built something amazing, but your potential clients aren’t buying. It’s not just about fear of rejection, it’s about understanding why people hesitate and knowing exactly how to address their concerns. The real challenge isn’t the “no”—it’s knowing what to say and do when someone isn’t quite ready to say “yes.” You can plan around this by anticipating what your clients need to know in order to say “yes” to what you are offering and “YES!” to the results they really want. Here are four reasons potential clients don’t buy, the questions they are asking, and how you can answer them to help your ideal client move to the next step for them. 1. They don’t …

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Are You Making These 5 Course Pricing Mistakes? Here’s How to Fix Them

Getting your online course pricing strategy right is one of the hardest parts of launching a course. Price too low and you undervalue your expertise. Price too high without the positioning to back it up and you hear crickets. We see course creators make the same pricing mistakes over and over again, and most of them are completely fixable. In this post, we will walk you through the five most common pricing mistakes we see course creators make – and more importantly, how to fix them. Whether you’re launching your first course or your fifth, these insights will help you price your course with confidence. Mistake #1: Pricing Your Online Course Too Low “I’m just starting out, so I should …

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3 Steps to Ensure Your Online Course Sells

If you want to avoid the biggest mistake entrepreneurs make when creating a course, here’s what you need to do: Get clear on your market and get clear on the problem you are solving for them. People buy a course to solve a problem. When you understand exactly who you’re serving and what problem you solve, you can ensure your online course sells before you ever hit publish. Today, we’ll walk through 3 simple things you can do now to identify the problems your audience is interested in solving. In just a one-hour sleuthing session, you can get some great insider scoop on what your audience is interested in. First, set your timer for one hour. Next, get out your …

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How to Name Your Online Course

You’ve mapped out your course idea, you know what you want to teach, and now you’re stuck on what to call the thing. Maybe you’ve been brainstorming for days. Maybe you’ve Googled ‘how to name your online course’ and ended up more confused than when you started. Maybe you’ve landed on something clever but you’re not sure if anyone would actually know what it means. Here’s what most naming advice gets wrong: it jumps straight to the name. Pick power words, use a formula, keep it short. That’s all fine, but it skips the part that actually matters. If you can’t clearly articulate what your course helps someone do, no amount of wordsmithing is going to save you. The name …

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How to Choose the Best Webinar Platform to Sell Your Online Course (in Just 2 Minutes)

Webinars are THE perfect way to find your ideal people online. Due to their unique ability to create an experience of you teaching while promoting your product at the same time, they are the highest converting lead magnet available. When you first set out to craft your webinar, there are tons of questions that come up: And the big one: Which webinar platform should I use? In the free download below, we will walk through a couple of questions that will help you choose your webinar platform in just two minutes, so you can spend your time focusing on what really matters: the deeper strategy and beliefs that will help move your people into action.

5 Sales Page Mistakes You Might Be Making – and How to Fix Them Fast

Are you struggling to effectively market your online course? Do you feel you’re not reaching as many potential customers as you could be, or the leads who do land on your sales page just aren’t “getting” what you are offering? If so, it’s possible that your sales page is not optimized to its full potential. In this post, we’ll explore five common sales page mistakes and provide practical, actionable suggestions to help you unlock the full potential of your online course so you can increase sales and help more people. Pull up your sales page, get a cup of coffee (or my current favorite, matcha), and let’s dive in! Mistake #1: You’re treating your sales page like an e-commerce website. …

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Why You Should Never Email a Proposal to a Client (and What to Do Instead)

A client emails you and says “Send me a proposal on X, please.” Before you do the happy dance, there are some things you need to think about to create a winning proposal. Creating proposals can be hard work. You sit down to create the proposal and you begin to wonder… You find yourself exhausted and second-guessing the value you can bring to the table for your client. But, you persevere and hit “send” anyway. Then, you check your inbox. Nope, no response. The follow-up progress begins… You send one email. And then another. And another. You begin to wonder how many emails you can send before you are officially labeled as a stalker. Sometimes you get a response, and …

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How Do I Convince Customers of the Value of My Online Course, Coaching Services, or Other Offers?

How do you find highly invested clients that want to do the deep work with you in your online course, coaching services, or other offers? Attracting highly invested clients that are ready and willing to invest to do the deep dive work with you begins long before they make a decision to enter into your course or your coaching program. Your clients decide on your value by looking at five “experience factors” that you can control. Let’s walk through these factors so that you can intentionally include these in your marketing. As we walk through these five factors, ask yourself, “Am I including this in the messaging I am putting out to my ideal clients?” The Five Factors You Must …

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10 Free Tools to Create a Lead Magnet to Grow Your Email List

You’re deep in course creation, focused on building out your content, and marketing feels like a problem for later. It’s easy to think you need to finish your course before you start building an audience for it. But here’s the thing: the earlier you start, the easier your launch will be. One of the simplest ways to start? Create a lead magnet. A lead magnet is a free resource you offer in exchange for someone’s email address. It could be a checklist, a short video, a template, an ebook, or a guide. The key is that it helps your ideal student solve one specific problem, and it naturally connects to what you teach in your course. And if you’re already …

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How to Sell Your Course…When Your Audience Doesn’t Have the Money

The drive to become an entrepreneur is often derived from a deep passion to serve people. So many of us serve audiences who include people who are starting with limited resources, and we want to help them achieve something big. For example, if you’re a career coach who really wants to serve first generation college applicants or a health coach who wants to offer her services to people who desperately need help but don’t have the budget. When your intended audience has limited resources, it’s common to worry about your own profit potential, since your ideal offer may not be a feasible investment for the audience you wish to serve. It brings up the conundrum… is it viable to even …

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$0 Budget for Advertising: How to Market Your Online Course Without Paid Ads

We see it often… Course creators get their courses to the finish line, then the marketing uncertainty sets in… “How do I find the right people?”“Which approach would resonate best with my audience?”“How do I know what to say in my landing page, emails, and webinars?” With so many strategies out there, it’s hard to tell what will produce the best results! What we do know as universal marketing truth, is that a deep connection with your ideal audience is essential. When you have the right messaging in place, it’s much easier for your audience to experience an a-ha moment around what you have to offer. The problem is… how do you know what the right messaging is when you’re …

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Are Online Courses Over or a Thing of the Past?

So…let’s take a minute to address the elephant in the room; the question everyone is thinking… IS IT TOO LATE TO CREATE MY ONLINE COURSE? The peak-pandemic panic has subsided a bit, and things are opening up safely. Does this mean I missed my chance at creating more leverage in my business through an online course?