How to Land Great Testimonials for Your Online Course Sales Page

Wondering how to get client testimonials for your online course’s sales page? Displaying testimonials is a powerful way to help your clients confidently decide that you are the guide for them. Let’s talk about how to get great testimonials that can help fill your online courses and coaching programs. Social proof factors into buying decisions. As Robert Cialdini shares in Influence, The Psychology of Persuasion, “The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.” This is why we check out Yelp reviews before trying out the new pizza place in town. The most powerful form of social proof is testimonials. The problem with most …

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How to Move Beyond One-on-One Work as a Coach or Consultant

How do you move beyond your one-to-one work as a coach or consultant? This question is the key to making the shift to really grow your business fast. The problem is there are so many different options for how you could do this. Here are just a few ideas: All you have to do is look in your inbox to get overwhelmed with all the different ideas for how you should expand your business. The key to avoiding overwhelm is this: instead of asking yourself what you should offer next, shift your question to “what do I want to get up and do every day?” That question is what you need to think about when creating what’s next for you …

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How Much Free Content Should I Share? How to Stand Out in the “Sea of Free”

How do we expand our reach, and how do we find our people online? One of the most effective ways to find our people online is to put out really great free content. The challenges that small business owners face is that we don’t have a whole lot of time to devote to creating content. So how do you create enough content? What IS enough content? How do you create it once and use it over and over? 3 Reasons Your Audience Will Invest After Consuming Free Content Many experts worry that sharing free content will prevent their audience from investing to go deeper with them in paid programs. Here’s the thing: no matter which niche you are in, your …

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How to Leverage AI Tools to Create Online Courses

Whether the idea of AI thrills you or terrifies you, the reality is, it is here to stay, and it will eventually drastically change the way we work. The ability to craft content in record time is obviously a huge benefit to entrepreneurs and solopreneurs. With juggling so many hats, the never-ending to-do lists sitting on our desks, and the consistently blacked-out calendars, who wouldn’t jump at the chance to delegate? Especially without the price tag that comes from virtual assistants or freelancers. Mix AI tools in with the fact that having an online course rolling on auto-pilot creates immense leverage and cash flow, and you have a match made in heaven. One that delivers freedom and the bandwidth to …

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4 Tips to Create Your Online Course When You’re Busy and Overwhelmed

The reality of creating an online course is that once you realize it’s a ‘must have’ in your business, you’re probably ALREADY extremely busy coaching, consulting, speaking, or just running your day-to-day business. We see this all the time with our clients, where they have been trying to piece together their courses in between meetings for years. You know the whole saying, “Insanity is doing the same thing over and over again expecting a different result.” The same can be said for trying to squeeze in creating your online course from scratch, while juggling all the things required of you as you manage your business (or while working full time trying to start your own business). Getting your course to …

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5 Sales Page Mistakes You Might Be Making – and How to Fix Them Fast

Are you struggling to effectively market your online course? Do you feel you’re not reaching as many potential customers as you could be, or the leads who do land on your sales page just aren’t “getting” what you are offering? If so, it’s possible that your sales page is not optimized to its full potential. In this post, we’ll explore five common sales page mistakes and provide practical, actionable suggestions to help you unlock the full potential of your online course so you can increase sales and help more people. Pull up your sales page, get a cup of coffee (or my current favorite, matcha), and let’s dive in! Mistake #1: You’re treating your sales page like an e-commerce website. …

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How to Deliver Results in Your Online Course With Less Content

Here’s the thing: Some of the most popular, bestselling, high impact courses out there have far less content than competitive offers. Here’s our take on why more content doesn’t always mean more sales: We are all content fatigued. There’s just so much content coming at us… …in our inbox …in our social media feeds … in the free webinars we attend It’s a bit exhausting. On the flip side, we are attracted to offers that can help us get the results we want with less content to plow through. Less content means your audience can get results faster. To be able to deliver results from your online course with less content means you have to do the work of figuring …

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How to Create Mockup Images for Your Online Course Sales Page That Increase Conversion

Have you ever wondered how experts include beautiful 3D images of their tools in their course sales pages? This used to only be possible if you hired a professional designer to create your mockups in Photoshop. Fortunately, there are now tools available for anyone to use to create stunning mockup images. In this post, we’ll walk through how you can easily create mockup images for your online course sales page, including tips and tricks we’ve learned from creating thousands of mockups for our own courses and for our clients. Step 1: Make a List of the Assets You’ll Need to Create Mockup Images for Your Online Course’s Sales Page Ideally, you will have finished your online course tools before you …

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How Do I Get Clear On My Point of Difference?

This is a really important question because when you are putting out your work, you have to be really clear with your audience about: What’s different about your approach?What’s different about your method?What’s different about the way you do what you do that gets results? The problem is that the better you are at something, the harder it is to see why. It is easier to notice what’s unique about how other people get results than it is to identify what is unique in yourself. The first step in defining a compelling point of difference is to notice what you do differently that produces different results. Once you notice what you do differently, you can share your unique approach as …

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5 Types of Online Course Tools That Will Increase Engagement and Completion Rates

As you are building your online course, one of the most important components in your program will be your online course tools. Your online course tools are strategically placed after the teaching video components and are the downloadable pieces of your course that help your students implement what they are learning. The online course tools will help your students practice and perform their new skills so they really understand the information (and can utilize that information in their day-to-day life). Examples of tools in an online course include worksheets, checklists, templates, case studies, scripts, and cheat sheets. In this blog post, we will share 5 ideas for different types of online course tools you can include in your course or …

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How to Become an Expert in Your Field (and Share Your Expertise With Others)

Are you wondering how to become an expert in your field? We get this question a lot from coaches, authors, and consultants who want to create and launch a profitable online course, coaching program, or other online product. There are two simple things you can easily do to become an expert in your field: be a source of information and share abundantly. 1. How to Become an Expert in Your Field: Read Self-development expert Brian Tracy tells us, “If you read only one book per month, that will put you into the top 1 percent of income earners in our society.” That would equate to only 10 minutes per day! Now, imagine if you read one hour a day. If …

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Online Course Video Length

Online Course Videos: 4 Critical Guidelines for Length and Engagement

One of the questions we receive often from online course creators is: “how long should my online course videos be?” As an expert, it is tempting to pack your videos full of everything you know. After all, you want your customers to get tons of value from your course! The truth is, the length of your online course videos can have a big impact on the results your students achieve. It can also massively impact completion rates for your program. By following a few guidelines, you can set your students up to cross the “online course is complete” finish line easily, priming them for what’s next – a long-term relationship with you. In this article, we’ll explore how to create …

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Four Different Types of Online Courses You Can Create

Have you been thinking about creating your online course? Maybe, even procrastinating a little? Or, do you have an online course and wondering what to create next? There are many factors that come into play in determining what is the right type of course that you should create. We’re going to cover how to choose the right course to create based on where you are in your business. In order to figure out the right type for you to create, it’s important to keep the following factors in mind: Do you have a cash priority in your business and you need to get generating revenue flowing quickly? Is keeping this low-tech important (even if it means you do a little …

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Are Online Courses Over or a Thing of the Past?

So…let’s take a minute to address the elephant in the room; the question everyone is thinking… IS IT TOO LATE TO CREATE MY ONLINE COURSE? The peak-pandemic panic has subsided a bit, and things are opening up safely. Does this mean I missed my chance at creating more leverage in my business through an online course?