Technology

AI Won’t Build Your Course For You (But Here Are 7 Things It Can Actually Help With)

Open any course creation group right now, and you’ll see the same conversation on repeat: “I used AI to build my entire course in a weekend.” “This tool writes your curriculum for you.” “Why hire anyone when ChatGPT can do it all?” It’s tempting. And if you’re a busy expert already stretched thin between clients, content, and the hundred other things on your plate, the idea of handing your course over to AI sounds like a dream. There’s no shortage of advice on how to create an online course with AI right now. But here’s the problem: AI doesn’t know your clients. It doesn’t know what transformation your audience actually needs, what order they need to learn things in, or …

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How to Record Online Course Videos: From Setup to Final Edit

You’re staring at your computer screen, cursor blinking in your course platform. The content is ready. The worksheets are designed. Everything is perfect except for one thing…you still need to record the actual online course videos. If you’ve been putting off this step because you’re not a ‘video person,’ you’re not alone. We’ve worked with hundreds of course creators who felt the exact same way. Here’s the truth: you don’t need expensive equipment or a film degree to record course videos that look and sound professional. Some of the most successful courses we’ve seen use simple screen recordings created with basic tools and a bit of know-how. In this guide, we’ll walk you through exactly how to record course videos …

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The Tools You Actually Need to Run Your Online Course Business

If you’re like most course creators we work with, you’re paying for more software than you’re actually using. Every month there’s another subscription on your credit card, and at least a few of those tools haven’t been opened in weeks. It’s not just the cost. Every tool you add means another login, another learning curve, and another place where something can fall through the cracks. And when things get complicated, you end up spending more time managing your tools than doing the work that actually moves your business forward. You’re definitely not alone in this. It’s one of the most common patterns we see when we start working with a new client. After 12+ years of building and running our …

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Student Onboarding Tech: From Purchase to First Login in 4 Smooth Steps

Have you ever purchased an online course, only to find yourself staring at a confirmation screen wondering, “Now what?” You’re not alone. The post-purchase confusion is real, and it’s one of the main reasons students request refunds before they even experience your content. In fact, those critical first moments from purchase to first login can make or break your student’s entire course experience. Here’s the truth: Even the most brilliant course content can’t overcome a clunky, confusing onboarding process. Your students are at their most excited (and most vulnerable) right after they hit that “buy” button. Their enthusiasm can quickly turn to frustration if they can’t figure out how to access what they just paid for. The good news? Creating …

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How to Choose the Right Tech Tools for Your First Online Course (Without Going Down the Rabbit Hole)

You’ve got your course idea mapped out. You know who you’re helping and what transformation you’re going to deliver. Now you’re ready to tackle the “easy” part: choosing your technology. But three hours into researching course platforms, you’ve got 47 browser tabs open, a comparison spreadsheet that’s making your eyes cross, and you’re somehow more confused than when you started. Sound familiar? Here’s the truth: After helping thousands of course creators navigate these decisions, we’ve learned that most people are asking the wrong questions about technology.  Instead of “What’s the best course platform?” they should be asking “What do I actually need right now?” In this post, we’ll share the 5 essential questions that will help you cut through the …

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Our Favorite Course Creation and Online Business Tools in 2025

Running an online course business in 2025 requires the right mix of tools to create, sell, and deliver your content effectively. After years of testing different platforms, we’ve settled on a core set of tools that help us run our business smoothly. Here’s our tried-and-tested tech stack that we can’t live without. Ontraport Ontraport is the backbone of our business operations, serving as much more than just an email service provider. After using it for over a decade to manage our customer relationships, we can confidently say it’s an invaluable tool for any serious online business owner. Key features we love: What sets Ontraport apart is its ability to give you a complete view of your customer journey. From the …

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How to Leverage AI Tools to Create Online Courses

Whether the idea of AI thrills you or terrifies you, the reality is, it is here to stay, and it will eventually drastically change the way we work. The ability to craft content in record time is obviously a huge benefit to entrepreneurs and solopreneurs. With juggling so many hats, the never-ending to-do lists sitting on our desks, and the consistently blacked-out calendars, who wouldn’t jump at the chance to delegate? Especially without the price tag that comes from virtual assistants or freelancers. Mix AI tools in with the fact that having an online course rolling on auto-pilot creates immense leverage and cash flow, and you have a match made in heaven. One that delivers freedom and the bandwidth to …

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