How to Move Beyond One-on-One Work as a Coach or Consultant

How do you move beyond your one-to-one work as a coach or consultant? This question is the key to making the shift to really grow your business fast. The problem is there are so many different options for how you could do this. Here are just a few ideas: All you have to do is look in your inbox to get overwhelmed with all the different ideas for how you should expand your business. The key to avoiding overwhelm is this: instead of asking yourself what you should offer next, shift your question to “what do I want to get up and do every day?” That question is what you need to think about when creating what’s next for you …

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Building a Rock Star Team: First Roles to Outsource in Your Online Course Business

So, you’ve decided to expand your team so you can stay in your zone of genius and get all those distractions off your plate. Finally, some breathing room! But then all the questions start popping up: What kind of roles should I be hiring for in this type of business? How do I know if someone has experience in creating online courses? What can I expect for compensation? Every minute you are doing something outside of your zone of genius is time you could be investing in creating value for your clients, which is what creates growth in your business. In this post, we’ll dive into how to get started hiring your amazing team, including the common roles for an …

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Why Long Term Planning Doesn’t Work for Small Businesses

Ahh, the start of a new year is right around the corner. There’s nothing better than a brand-new notebook and a clear calendar, full of possibilities. It’s a time when we usually sit down, take stock of everything we’ve accomplished over the past year, and begin plotting out what’s next. Before you get out the complicated spreadsheets and 100-page five-year plans, let’s take a look at a different way to plan. A lot of us tend to plan our business growth the way we’ve always heard planning “should” be done: First, I have to say: Starting your business plan by looking outside of yourself is a recipe for disaster. You can generate revenue that way, but you can also easily …

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Selling to Corporate: Connect What You Do to What Companies Buy

You might think that selling to corporate clients is a tough nut to crack. Not true, if you understand one critical rule: companies are all about the bottom line. If you want to get their attention, you need to speak their language. And what’s their language, you ask? Profit! If you can show small, medium, and large businesses how your online offers, coaching, or consulting can help increase sales or reduce costs, you’ll have them eating out of the palm of your hand. So let’s get to work and figure out how you can help corporations with your expertise. In this post, we’ll walk through 4 different ways you can connect what you do to what small, medium, and large …

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How to Play Big (Even When You’re Small)

If you’re just starting your business (or have been in business for a while as a ‘solopreneur’), it’s easy to think you’re at a disadvantage compared to bigger brands with large followings on social media, or the mega-mogul leaning against their newest red Ferrari celebrating the success of their recent launch. The truth is, you can play big — even when you are small. You have the freedom to be creative, to experiment, and to make your own rules. And, being a small business or solopreneur can actually be an advantage because you can focus on things that bigger brands aren’t able to. In this post, we’ll explore how you can use your size as an advantage to build stronger …

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How Do I Get Clear On My Point of Difference?

This is a really important question because when you are putting out your work, you have to be really clear with your audience about: What’s different about your approach?What’s different about your method?What’s different about the way you do what you do that gets results? The problem is that the better you are at something, the harder it is to see why. It is easier to notice what’s unique about how other people get results than it is to identify what is unique in yourself. The first step in defining a compelling point of difference is to notice what you do differently that produces different results. Once you notice what you do differently, you can share your unique approach as …

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Why You Should Never Email a Proposal to a Client (and What to Do Instead)

A client emails you and says “Send me a proposal on X, please.” Before you do the happy dance, there are some things you need to think about to create a winning proposal. Creating proposals can be hard work. You sit down to create the proposal and you begin to wonder… You find yourself exhausted and second-guessing the value you can bring to the table for your client. But, you persevere and hit “send” anyway. Then, you check your inbox. Nope, no response. The follow-up progress begins… You send one email. And then another. And another. You begin to wonder how many emails you can send before you are officially labeled as a stalker. Sometimes you get a response, and …

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How Do I Convince Customers of the Value of My Online Course, Coaching Services, or Other Offers?

How do you find highly invested clients that want to do the deep work with you in your online course, coaching services, or other offers? Attracting highly invested clients that are ready and willing to invest to do the deep dive work with you begins long before they make a decision to enter into your course or your coaching program. Your clients decide on your value by looking at five “experience factors” that you can control. Let’s walk through these factors so that you can intentionally include these in your marketing. As we walk through these five factors, ask yourself, “Am I including this in the messaging I am putting out to my ideal clients?” The Five Factors You Must …

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7 Strategies for Preventing and Handling Online Course Refund Requests

When you’re first starting out and gearing up to publish your course, one of the last things you may be thinking of is the idea of one of your students requesting a refund… It’s a scary thought at first, but it’s an inevitable part of running an online business (or any business in general). Whether it’s a customer who had a technical issue or simply changed their mind, you need to be prepared to handle online course refund requests in a way that will satisfy your customer and protect your business. After managing our own online courses for over 15 years and helping our clients launch their courses, we have developed systems and processes that work extremely well for handling …

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How to Sell Your Course…When Your Audience Doesn’t Have the Money

The drive to become an entrepreneur is often derived from a deep passion to serve people. So many of us serve audiences who include people who are starting with limited resources, and we want to help them achieve something big. For example, if you’re a career coach who really wants to serve first generation college applicants or a health coach who wants to offer her services to people who desperately need help but don’t have the budget. When your intended audience has limited resources, it’s common to worry about your own profit potential, since your ideal offer may not be a feasible investment for the audience you wish to serve. It brings up the conundrum… is it viable to even …

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Four Different Types of Online Courses You Can Create

Have you been thinking about creating your online course? Maybe, even procrastinating a little? Or, do you have an online course and wondering what to create next? There are many factors that come into play in determining what is the right type of course that you should create. We’re going to cover how to choose the right course to create based on where you are in your business. In order to figure out the right type for you to create, it’s important to keep the following factors in mind: Do you have a cash priority in your business and you need to get generating revenue flowing quickly? Is keeping this low-tech important (even if it means you do a little …

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Are Online Courses Over or a Thing of the Past?

So…let’s take a minute to address the elephant in the room; the question everyone is thinking… IS IT TOO LATE TO CREATE MY ONLINE COURSE? The peak-pandemic panic has subsided a bit, and things are opening up safely. Does this mean I missed my chance at creating more leverage in my business through an online course?