How to Deliver Results in Your Online Course With Less Content

Here’s the thing: Some of the most popular, bestselling, high impact courses out there have far less content than competitive offers.

Here’s our take on why more content doesn’t always mean more sales: We are all content fatigued.

There’s just so much content coming at us…

…in our inbox

…in our social media feeds

… in the free webinars we attend

It’s a bit exhausting.

On the flip side, we are attracted to offers that can help us get the results we want with less content to plow through. Less content means your audience can get results faster.

To be able to deliver results from your online course with less content means you have to do the work of figuring out what content is “nice to have” and what is “need to have” to get results.

The only way to deliver high impact with less content: narrow your focus.

Two Steps to Narrow Your Online Course’s Content

Step 1: Narrow Your Audience

The first way to narrow your course content is to narrow your audience.

Narrowing your audience allows you to get more specific about who you’re serving in the course. It’s essential to do this first so that you can easily narrow the problem your course will solve.

Step 2: Narrow Your Problem

When you narrow the audience, you are set up to narrow the problem that your course will solve.

Here’s an example: A few years back, we were creating an online course focused on leadership development. Our intention was to create an experience that addressed the desire to “be a better leader.”

Kind of broad, right? We needed to get more specific or this would sound like a Leadership 101 course (bor-ing).

Here’s how we narrowed the audience:

Step 1: Narrowing the Audience

Zoning in on a specific audience equips you to get more specific on problems you can help them solve.

Step 2: Narrowing the Problem
Once you are clear on the audience, you can think about the specific challenges this audience faces.

To get input on this, we asked salon owners to share their biggest challenge as a leader.

One salon owner shared that her biggest challenge was “being better at coaching my team.” She went on to share that she felt like she had the same conversations over and over without results.

This is a great example of a specific problem to build a course around. We decided to laser in on how to lead effective coaching conversations around common performance issues.

When we coupled the narrow audience with the more narrow problem, we had a highly marketable course. We launched the course as a 4-module course delivered over roughly 30 days.

It is a very successful online course, both in terms of our students getting results and revenue generated. The content is tactical, easy to apply, and can be put to use quickly.

Next Steps: Work Backwards from the Problem

Think about how you can narrow your focus.

  • Who would you like to work with?
  • Is there potential to get more specific by choosing a subset of this audience?
  • What problem can you help them solve?

This is the very first thing we do together in our Create 6-Figure Courses Virtual Bootcamp. We work together to narrow your focus and test the sellability of your idea until you are confident that you have a winning course idea.

How are you narrowing your focus? We would love to hear your specific audience and specific problem!