How Much Free Content Should I Share? How to Stand Out in the “Sea of Free”

How do we expand our reach, and how do we find our people online? One of the most effective ways to find our people online is to put out really great free content. The challenges that small business owners face is that we don’t have a whole lot of time to devote to creating content. So how do you create enough content? What IS enough content? How do you create it once and use it over and over? 3 Reasons Your Audience Will Invest After Consuming Free Content Many experts worry that sharing free content will prevent their audience from investing to go deeper with them in paid programs. Here’s the thing: no matter which niche you are in, your …

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Building a Rock Star Team: First Roles to Outsource in Your Online Course Business

So, you’ve decided to expand your team so you can stay in your zone of genius and get all those distractions off your plate. Finally, some breathing room! But then all the questions start popping up: What kind of roles should I be hiring for in this type of business? How do I know if someone has experience in creating online courses? What can I expect for compensation? Every minute you are doing something outside of your zone of genius is time you could be investing in creating value for your clients, which is what creates growth in your business. In this post, we’ll dive into how to get started hiring your amazing team, including the common roles for an …

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How to Leverage AI Tools to Create Online Courses

Whether the idea of AI thrills you or terrifies you, the reality is, it is here to stay, and it will eventually drastically change the way we work. The ability to craft content in record time is obviously a huge benefit to entrepreneurs and solopreneurs. With juggling so many hats, the never-ending to-do lists sitting on our desks, and the consistently blacked-out calendars, who wouldn’t jump at the chance to delegate? Especially without the price tag that comes from virtual assistants or freelancers. Mix AI tools in with the fact that having an online course rolling on auto-pilot creates immense leverage and cash flow, and you have a match made in heaven. One that delivers freedom and the bandwidth to …

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4 Tips to Create Your Online Course When You’re Busy and Overwhelmed

The reality of creating an online course is that once you realize it’s a ‘must have’ in your business, you’re probably ALREADY extremely busy coaching, consulting, speaking, or just running your day-to-day business. We see this all the time with our clients, where they have been trying to piece together their courses in between meetings for years. You know the whole saying, “Insanity is doing the same thing over and over again expecting a different result.” The same can be said for trying to squeeze in creating your online course from scratch, while juggling all the things required of you as you manage your business (or while working full time trying to start your own business). Getting your course to …

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How to Deliver Results in Your Online Course With Less Content

Here’s the thing: Some of the most popular, bestselling, high impact courses out there have far less content than competitive offers. Here’s our take on why more content doesn’t always mean more sales: We are all content fatigued. There’s just so much content coming at us… …in our inbox …in our social media feeds … in the free webinars we attend It’s a bit exhausting. On the flip side, we are attracted to offers that can help us get the results we want with less content to plow through. Less content means your audience can get results faster. To be able to deliver results from your online course with less content means you have to do the work of figuring …

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Online Course Video Length

Online Course Videos: 4 Critical Guidelines for Length and Engagement

One of the questions we receive often from online course creators is: “how long should my online course videos be?” As an expert, it is tempting to pack your videos full of everything you know. After all, you want your customers to get tons of value from your course! The truth is, the length of your online course videos can have a big impact on the results your students achieve. It can also massively impact completion rates for your program. By following a few guidelines, you can set your students up to cross the “online course is complete” finish line easily, priming them for what’s next – a long-term relationship with you. In this article, we’ll explore how to create …

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