How to Land Great Testimonials for Your Online Course Sales Page

Wondering how to get client testimonials for your online course’s sales page? Displaying testimonials is a powerful way to help your clients confidently decide that you are the guide for them. Let’s talk about how to get great testimonials that can help fill your online courses and coaching programs. Social proof factors into buying decisions. As Robert Cialdini shares in Influence, The Psychology of Persuasion, “The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.” This is why we check out Yelp reviews before trying out the new pizza place in town. The most powerful form of social proof is testimonials. The problem with most …

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