Why Long Term Planning Doesn’t Work for Small Businesses

Ahh, the start of a new year is right around the corner. There’s nothing better than a brand-new notebook and a clear calendar, full of possibilities. It’s a time when we usually sit down, take stock of everything we’ve accomplished over the past year, and begin plotting out what’s next. Before you get out the complicated spreadsheets and 100-page five-year plans, let’s take a look at a different way to plan. A lot of us tend to plan our business growth the way we’ve always heard planning “should” be done: First, I have to say: Starting your business plan by looking outside of yourself is a recipe for disaster. You can generate revenue that way, but you can also easily …

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How to Sell Your Course…When Your Audience Doesn’t Have the Money

The drive to become an entrepreneur is often derived from a deep passion to serve people. So many of us serve audiences who include people who are starting with limited resources, and we want to help them achieve something big. For example, if you’re a career coach who really wants to serve first generation college applicants or a health coach who wants to offer her services to people who desperately need help but don’t have the budget. When your intended audience has limited resources, it’s common to worry about your own profit potential, since your ideal offer may not be a feasible investment for the audience you wish to serve. It brings up the conundrum… is it viable to even …

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