How to Land Great Testimonials for Your Online Course Sales Page

Wondering how to get client testimonials for your online course’s sales page? Displaying testimonials is a powerful way to help your clients confidently decide that you are the guide for them. Let’s talk about how to get great testimonials that can help fill your online courses and coaching programs. Social proof factors into buying decisions. As Robert Cialdini shares in Influence, The Psychology of Persuasion, “The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.” This is why we check out Yelp reviews before trying out the new pizza place in town. The most powerful form of social proof is testimonials. The problem with most …

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5 Sales Page Mistakes You Might Be Making – and How to Fix Them Fast

Are you struggling to effectively market your online course? Do you feel you’re not reaching as many potential customers as you could be, or the leads who do land on your sales page just aren’t “getting” what you are offering? If so, it’s possible that your sales page is not optimized to its full potential. In this post, we’ll explore five common sales page mistakes and provide practical, actionable suggestions to help you unlock the full potential of your online course so you can increase sales and help more people. Pull up your sales page, get a cup of coffee (or my current favorite, matcha), and let’s dive in! Mistake #1: You’re treating your sales page like an e-commerce website. …

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How to Create Mockup Images for Your Online Course Sales Page That Increase Conversion

Have you ever wondered how experts include beautiful 3D images of their tools in their course sales pages? This used to only be possible if you hired a professional designer to create your mockups in Photoshop. Fortunately, there are now tools available for anyone to use to create stunning mockup images. In this post, we’ll walk through how you can easily create mockup images for your online course sales page, including tips and tricks we’ve learned from creating thousands of mockups for our own courses and for our clients. Step 1: Make a List of the Assets You’ll Need to Create Mockup Images for Your Online Course’s Sales Page Ideally, you will have finished your online course tools before you …

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Do I Need a Website to Launch My Online Course

Do I Need a Website to Sell an Online Course?

We’ve all been there. You’re super excited to check out this new product online. You pop open the product website, poke around a bit, and next thing you know you’re watching a video of J Lo dancing with Jimmy Fallon. It happens to all of us — falling into that big ol’ black hole of distraction.  So why are we surprised when it happens to our potential customers? It’s a lot of effort to get up and get their credit card out of their wallets, and when we’re competing with J Lo, she’ll always win. 😉 When you’re marketing your online course, it’s crucial that you’re strategic about where you send your potential customers to learn more about your program, and …

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