Why You Should Never Email a Proposal to a Client (and What to Do Instead)

A client emails you and says “Send me a proposal on X, please.” Before you do the happy dance, there are some things you need to think about to create a winning proposal. Creating proposals can be hard work. You sit down to create the proposal and you begin to wonder… You find yourself exhausted and second-guessing the value you can bring to the table for your client. But, you persevere and hit “send” anyway. Then, you check your inbox. Nope, no response. The follow-up progress begins… You send one email. And then another. And another. You begin to wonder how many emails you can send before you are officially labeled as a stalker. Sometimes you get a response, and …

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