How to Sell Your Course…When Your Audience Doesn’t Have the Money

The drive to become an entrepreneur is often derived from a deep passion to serve people. So many of us serve audiences who include people who are starting with limited resources, and we want to help them achieve something big. For example, if you’re a career coach who really wants to serve first generation college applicants or a health coach who wants to offer her services to people who desperately need help but don’t have the budget. When your intended audience has limited resources, it’s common to worry about your own profit potential, since your ideal offer may not be a feasible investment for the audience you wish to serve. It brings up the conundrum… is it viable to even …

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