How Much Free Content Should I Share? How to Stand Out in the “Sea of Free”

How do we expand our reach, and how do we find our people online? One of the most effective ways to find our people online is to put out really great free content. The challenges that small business owners face is that we don’t have a whole lot of time to devote to creating content. So how do you create enough content? What IS enough content? How do you create it once and use it over and over? 3 Reasons Your Audience Will Invest After Consuming Free Content Many experts worry that sharing free content will prevent their audience from investing to go deeper with them in paid programs. Here’s the thing: no matter which niche you are in, your …

Read More

How to Choose the Best Webinar Platform to Sell Your Online Course (in Just 2 Minutes)

Webinars are THE perfect way to find your ideal people online. Due to their unique ability to create an experience of you teaching while promoting your product at the same time, they are the highest converting lead magnet available. When you first set out to craft your webinar, there are tons of questions that come up: And the big one: Which webinar platform should I use? In the free download below, we will walk through a couple of questions that will help you choose your webinar platform in just two minutes, so you can spend your time focusing on what really matters: the deeper strategy and beliefs that will help move your people into action.

10 Free Tools to Create a Lead Magnet to Grow Your Email List

Ready to grow your email list with a lead magnet your audience will be racing to opt-in for? Then you’re in the right place! Before we dive into our list of 10 free tools to help you create a lead magnet, let’s talk about what a lead magnet is and what makes a lead magnet truly valuable for your potential clients. A lead magnet is a marketing tool that you use on your website, social media, and/or in interviews or speaking engagements to grow your audience. You will ask your potential lead to share their email address in exchange for free access to the lead magnet. Examples of different types of lead magnets: videos, giveaways, templates, special offers, guides, checklists, …

Read More