How Do I Get Clear On My Point of Difference?

This is a really important question because when you are putting out your work, you have to be really clear with your audience about: What’s different about your approach?What’s different about your method?What’s different about the way you do what you do that gets results? The problem is that the better you are at something, the harder it is to see why. It is easier to notice what’s unique about how other people get results than it is to identify what is unique in yourself. The first step in defining a compelling point of difference is to notice what you do differently that produces different results. Once you notice what you do differently, you can share your unique approach as …

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