You Don’t Need to Be the Only Expert. You Need to Be the Clearest One
“But there are already so many courses on this.” We hear this from almost every expert we work with, usually somewhere in the first conversation. They’ve got years of experience, a track record of results, and a genuine desire to help more people. But the moment they start thinking about building a course, they hit a wall: someone else is already doing it. And it feels like that should matter. Like the existence of other courses on the same topic means the opportunity has passed. It hasn’t. The truth is, most courses on any given topic are broad, generic, and trying to speak to everyone. They cover the subject without solving a specific problem for a specific person. That gap …