B2B or B2C? How to Choose for Your Online Course (Before You Build It)
You’ve got deep expertise in leadership, sales, HR, or another high-value professional skill. You know it could become a course. Maybe you’ve already started mapping out modules in your head. But at some point, a deceptively simple question stops you: Who am I actually building this for? Are you selling to individual professionals who want to invest in their own growth? Or are you selling to companies that want to train their teams? It’s easy to brush past this question and jump straight into content planning. Most people do. And it’s tempting to say “my course is for everyone.” We hear it all the time. But trying to serve both audiences at once usually means you serve neither well. But …